The relevance of the Pre-Sales Engineering (PSE) perspective

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It is an art, it is a professional profile, but it is also a crucial point of view in every organization. It comes really in dozens of forms and several articles have tried to describe the terms interfering with such role; let me mention Technical Account Manager (TAM), Field Consultant, Product Manager, Sales, Trusted Advisorsetc.

It has fascinated me since the beginning of my professional career, when I worked as a Sales Consultant for a big Italian retail company (in 2009).

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Recommend me intelligently

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We are all Internet users. Huge amounts of data is now available with an exponential growth in the last decades. Hundreds of hours every month spent in browsing and in searching activities. It often seems to me as a battle when driving myself to the interested final page without being interrupted by advertisements, pop-ups, banners, dialogue windows, feedback requesting, filling forms, non-relevant pages and obsolete information. However, we all accept it every day resigned to the fact that this is the norm in user interface experiences (and then we read articles about applying excellence in UX). A kind of feeling similar to being abandoned but also conscious that nothing else could help us.

In fact, not a person, but an algorithm could. Yes, as we read from news, everything on the Internet is a mix of the human and inhuman and automated algorithms play a very big role in some services. One of these services is the recommender system or the recommendation engine. I will face this issue just in a moment.

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Archetypes of Cloud enablers

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All of my friends and colleagues know or at least have heard about the term Cloud Computing. Although I have discussed deeply in many other articles and past tweets about the definition of this nowadays “modern” concept, why is the need for Cloud Computing so emerging in these recent years, remains a question without answer for many people.

In this post I try to identify the roles of potential digital transformers who could start to consider the introduction of Cloud Computing within the main or traditional business (analysts, managers, knowledge keepers, innovators inside an enterprise).

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