The relevance of the Pre-Sales Engineering (PSE) perspective

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It is an art, it is a professional profile, but it is also a crucial point of view in every organization. It comes really in dozens of forms and several articles have tried to describe the terms interfering with such role; let me mention Technical Account Manager (TAM), Field Consultant, Product Manager, Sales, Trusted Advisorsetc.

It has fascinated me since the beginning of my professional career, when I worked as a Sales Consultant for a big Italian retail company (in 2009).

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