TV-watching experience and users’ behavior shift in the misty trends of technological achievements

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The rise of the Internet (and so, the Cloud-based services) and other technological innovations have dramatically revolutionized the way we live our lives, and especially the way in which we consume media.

The television industry, which has been a model for stability and success since the Fifties (let think about the American example), is now under intense pressure to maintain its revenue streams and margins in the face of Internet-based competition.

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